Metajure is a revolutionary smart document management system; a system that will benefit law firms everywhere, saving them time and money. The problem was to make people aware of it. That was the task of VMG, so we created a video and web presence that brought the message home in a manner that was clear, concise and entertaining. Hey, even lawyers have a sense of humor.
MJ (MetaJure) is a robot. MJ is fast and efficient. MJ’s also pretty cool to look at. With the creation of MJ, MetaJure now had a mascot that could be tied in with any of their assets. Web, video, print, MJ the robot would soon be recognized as the face of MetaJure. Needless to say our designers had a ball making artificial intelligence come to life.