Microsoft XP has lived a long life, but like many great things, it’s time had come. Microsoft came to us to create a video that showed its transition from XP. For Microsoft employees, it would act as the company’s messengers to help spread the word that support for XP was expiring and customers needed to update to the new OS.
Yes, it is hard; but necessary. Funny too. We showed a vibrant, modern woman breaking up with her hopelessly dated boyfriend, XP. She’s in color; he’s in black and white. She’s from the Now generation, he’s from the malt shop, drive-in movie era. The scenario portrayed the issues in a fun and entertaining way.
Microsoft wanted collateral resources beyond just the video so we created a series of posters featuring our two stars. Now, just walking down the hallway of their office, Microsoft employees got a quick and constant reminder of the campaign. We also created a microsite that counted down the days/hours/minutes and seconds before XP was no longer supported. Nothing like a deadline to keep you focused. Did we mention the stickers? Lots of stickers. And they got stuck. Laptops all over the Microsoft campus were soon sporting these colorful reminders.
How successful was the campaign? Here’s a charming little video that puts it all into perspective.