PRO Sports came to us to create a way for them to recruit more members from the main Microsoft campus, which is close to their flagship club. They needed something that showcased their impressive space and features, and showed how easy it is to join.
PRO Sports Club’s facilities are beautiful and extensive. They all but sell themselves. All VMG had to do was create an interactive way for Microsoft employees to see all of the features without visiting the gym. We created an interactive application that the PSC recruiting team could take to the Microsoft Campus. Utilizing the video, the application encompassed all the features PRO Sports Club offered, giving insight to the different services, as well as creating a conversion form to send more information to the user regarding specific services they were interested in. It also offered a way they could sign up for a trial membership.
Understanding that many people on Microsoft’s Campus have limited time to stop and review the application for membership, we created a secondary leave behind application on a thumb drive. It offered a quick play through guide of the video we had created, giving the user more information about each service.