Commercial? Check. Website? Check. Additional videos? Yep. Microsite? Easy-peasy. Needless to say, virtually every aspect of VMG came into play for this full-blown campaign.
It’s Seattle Seahawks running back, Marshawn Lynch, like you’ve never seen him: describing his favorite Zipfizz flavors. There’s just something utterly charming listening to “Beast Mode” talk about pink lemonade.