ANIMATION
& MOTION GRAPHICS

Visual storytelling takes on many forms; including animated video and motion graphics. Depending on your audience and your company’s goals, the best way to communicate with your audience may be to either augment your video with animation or create an entire story using motion graphics.

IDENTIFY YOUR GOALS

( The “How” and the “Why” )

Like many forms of communication, deciding whether or not to use animation and motion graphics depends on your goals.

If your goal (the “Why”) is to boost your company’s credibility, the experts at VMG can create animated videos that highlight your previous success (the “How”). If your goal is to explain a complex process, we can create an animated video that simplifies the process by breaking out the steps and applying graphics that can explain the components more effectively.

KNOW YOUR AUDIENCE

( The “Who” and the “What” )

Animated video follows the same creative storytelling principles as traditional video. You need a beginning, middle, and end.

Your beginning is usually background information related to the story. It should give the viewers context as to why they should keep watching. This means knowing your audience (the “Who”). It also means knowing the specific things that drive their decisions (the “What”). The creative storytellers at VMG can help you identify these and give your animated video the best chance at success.

FIND YOUR PLATFORM

( The “Where” )

Animation, if done correctly, elevates your company’s overall perception and improves your ability to tell compelling stories. These videos can be used in so many applications—social media marketing, keynote presentations, sales materials, training, commercials, and even fundraising efforts. VMG creates with your end platform in mind.

WHAT’S NEXT?

When you work with the experts at VMG, we’ll help you identify the Who, What, Why, Where, and How of your animated video to ensure you’re getting the biggest bang for your buck.

LOOKING FOR MORE? LET’S TALK.