THE CREATIVE STRATEGY
( The Necessary Part )
When we create, we ask ourselves four things. Does it meet the specific goals and objectives? Is it bold? Is it innovative? Is it different? We ask these because a Creative Company can’t just come up with a cool idea, it’s got to be a cool idea that works. Creativity without results is meaningless.
Creative is built on the client’s goals and objectives. This is what drives the strategy or plan of action. Working with your team, we develop key messaging that is crafted for the identified target audience. We then explore a number of ways to interpret the narrative and visual style, and what production method will connect with your target audience. This way we make sure we deliver value to the end viewer, engaging them and delivering the message.