( The Big Things )
“Things” is the very non-technical term for “brand assets or products”. The big things that make up your identity are pretty obvious—logos, websites, product designs, and even advertising pieces like billboards, commercials, etc. (which we’ve done plenty of).
Your customers may be exposed to your brand through any one (or more) of these things for the very first time. Which means they will be basing their first impression on your single commercial, a billboard, or even a direct mail piece they came across at a friend’s house. Why does this matter? Because if just one of these is not in line with your brand, you are sending a mixed message to your customers (not a good first impression) and may cause them to look elsewhere for their needs.