Visual storytelling is arguably the most effective means of communication. It really works (if you’re doing it right, that is). Add graphics and audio and you engage your audience in ways other media simply cannot.


( The Planning Stage )

During the preproduction process, we identify your audience and outline the key messaging of your story. Preproduction is the critical step in the production process that is often overlooked or glossed over. When, in essence, this is creating the foundation for your entire project. This is why the award-winning experts at VMG dedicate so much energy to building a rock-solid foundation through research, strategy development and logistics planning.


( The Execution )

Production refers to the part of the process in which footage is recorded. This is what most people imagine when they think of a film being made—actors on sets, cameras rolling, etc. Creativity and formulaic processes often don’t mix well. But in the case of video, it’s the planning and research that help provide the freedom to make creative choices in the moment. Every VMG project has a dedicated producer and production team. These storytelling experts ensure the quality and execution of your video are top-notch.


( The Delivery )

Post-production is the third and final major phase of the production process. It is often referred to simply as post, i.e., “We can fix it in post.” This is where the compelling story comes together and includes editing, adding titles and graphics, sound design, color enhancement and other editing techniques to more effectively communicate your message.


Using video in today’s digital world can be tricky. There are a lot more variables to take into consideration. For example, will the video be seen on your website? On social networks? On mobile devices (phones/tablets)? What will that experience look like on all the different platforms? The creative storytellers at VMG can help you navigate all of these questions.
To speak with one of our experts, get ahold of us by phone or email. We’d love to help you push the boundaries of storytelling on your next video project.