In marketing you hear the buzz term integrated all the time. Although, some do consider this a buzzword it does not take away from the importance of integrating your marketing efforts. ATT Metrology came to us because they wanted a clean, polished, new look that would translate across all their marketing collateral and needs. Take a look at how we took this brand to the next level.
To develop a new brand you need to start with the most used element, the logo. With a very well established logo we determined that a refresh would be the best approach in developing the new bones for the rebrand.
ATT Metrology is a very well recognized player in their industry. We wanted to give them a web presence that would showcase their professionalism, products, and services. To start we took a look at their structure and flow and redeveloped a hierarchy that would achieve the best user experience for their users. However, making their website responsive and adaptable to the users’ screen was the most important change in bringing their online efforts into today’s day and age.
What better way to launch your new look than at a major tradeshow? ATT Metrology tasked VMG to create a new booth in both design and layout that would set them apart from their competitors. Take a look at what we accomplished. The results were outstanding and ATT Metrology is setting a new standard with their booth.
Just as the title implies, all marketing efforts need to be aligned and integrated. Encompassing the essence of the rebrand we redesigned all of the ATT Metrology print advertisements for trade magazines. See how they turned out below!